What is the creative process

he creative process is not just iterative; it’s also recursive. It plays out “in the large” and “in the small” ––in defining the broadest goals and concepts and refining the smallest details. It branches like a tree, and each choice has ramifications, which may not be known in advance. Recursion also suggests a procedure that “calls” or includes itself. Many engineers define the design process as a recursive function: discover > define > design > develop > deploy